One year after the occupation - in 2007 - the municipality began planning the renovation of the area into a “Creative centre Rog”, putting the emphasis on redeveloping the surroundings in order to build an attractive area for international artists and tourists. With the help of an EU-led project devoted to revitalization of ex-industrial zones, they propose a public-private partnership to renovate the main factory building, the construction of a design hotel, up-standard apartments and commercial programs. The public-private ration is 20-80%. One of the proposals also suggests a relocation of 3 art academies to Rog, but their deans deny it, because of non-defined relations between academic and commercial programs and because they don’t want their students - who are active in the factory - to lose their studios/ateliers. The municipality could never find an investor because of global recession, so they down-scaled the project into an all- publicly financed “centre for architecture, design and visual arts” stressed on developing the creative industries economic sector and helping young designers into entering the labor market.
We expect the municipality to step down from their project, which we think is doomed to fail, and to recognise the potentials of existing activities and organisational structures. The municipality should provide the minimal infrastructural and physical conditions and should respect the autonomy of the users’ community. The users are capable of further renovation of buildings, providing new contents and managing the already existent and working creative factory Rog.